[TRUSTED TO TRANSFORM | CASE STUDY]

How Brioche Pasquier Transformed its Factories

The Challenge: Scaling Craftsmanship Across 17 Factories

As Brioche Pasquier expanded, the complexity of designing machines, production lines, and buildings increased. Each factory has its own area of expertise — from dough production to baking to packaging — and design offices were decentralized to reflect that specialization.

However, this created new challenges:

Coordinating mechanical, building, and process design across locations
Detecting errors early in the preliminary study phase
Ensuring consistency in machine and line design
Sharing expertise efficiently between sites

Historically, much of the work was carried out in 2D using tools such as AutoCAD. As projects grew in complexity, a more integrated and collaborative approach became necessary.

The Stakes: Designing the Factory Before It Exists

For Brioche Pasquier, BIM represents the virtual 3D representation of its production lines and buildings. Mechanical data and building data are brought together into a single environment to simulate and validate the industrial setup before implementation.

Detecting an error at the end of a project can be costly and disruptive. The objective was to identify issues during the preliminary study phase - when adjustments are faster and more efficient - rather than during physical implementation.

At the same time, the Group wanted to ensure that its industrial strategy could support international growth and knowledge transfer between teams in France and abroad.

The Approach: Integrating Mechanical and Building Data

The shift began progressively - moving from AutoCAD to Autodesk Inventor for 3D modeling. Today, Brioche Pasquier uses:

Inventor for machine and part design
Vault and Vault Viewer for storing, managing, and accessing 2D and 3D plans
Navisworks to integrate mechanical models with building data
ReCap point clouds to support accurate layout and modification projects

All 3D data is centralized and hosted internally, creating a structured digital environment for design, maintenance, and modification projects.

Digital tools are used not only for new machine design but also to:

Improve and redesign machine components
Check plans before implementation
Present models clearly to production teams
Support maintenance teams in understanding assemblies and replacing parts
Train technical staff more effectively using 3D visualization

Earlier Error Detection

Detect design errors earlier in the project lifecycle, reducing costly late-stage changes.

Improved Coordination

Improve coordination between decentralized design offices, aligning expertise across factories.

Virtual Line Visualization

Visualize complete production lines before physical installation, validating layouts in advance.

More Effective Training

Facilitate training through clearer 3D representation, making complex assemblies easier to understand.

Smarter Maintenance Support

Support maintenance teams with accessible mechanical plans, improving preparation and part replacement.

The Impact: Preserving Craftsmanship at Industrial Scale

Brioche Pasquier’s industrial vision always begins with craftsmanship - translating artisanal movements into scalable industrial processes.

Digitalization supports this ambition by allowing French expertise to connect with international teams, enabling knowledge transfer across sites and supporting future growth.

By combining traditional know-how with digital innovation, Brioche Pasquier continues to shape the factory of the future while preserving the quality and identity that define the Group.

The challenges will be to detect errors during the preliminary study so that we can make changes directly at that stage, rather than realizing the error at the end, which costs the company much more.

Sébastien Chupin - Chief Technical Officer

Brioche Pasquier Group

How Brioche Pasquier Transformed its Factories

Customer Snapshot: